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At up 55, we collect only the information needed to run your account and process transactions through payment methods like bKash and Upay. This policy explains what we collect, why we collect it, and the choices you have over your own data.
When you open an account with up 55, we collect the information you submit directly: your name, email address, contact number and the payment details you enter when making a bKash or Upay deposit. We also collect technical data your device sends automatically — IP address, browser type, session timestamps and pages visited. This helps us keep your account secure and resolve any access issues you raise with support. We do not sell your personal information to third parties. We share data only where it is necessary to process a transaction, verify an account, or comply with a request from a competent authority in a jurisdiction where we operate. Any third-party service that handles your data on our behalf is bound by data-handling terms consistent with this policy. Retention periods depend on the type of record. Account and transaction records are held for as long as your account is active and for a period after closure as required by applicable law. You may request details of your specific retention period through our support channel. Access to this platform and the rights described here depend on your local law and eligible region.
This privacy policy covers all data collected through up 55 and the account services attached to it. It does not extend to third-party websites linked from our pages, nor to independent payment processors beyond the point where your data leaves our platform. Understanding the boundary keeps your expectations accurate and your account choices informed.
Any personal data you submit when creating or managing your up 55 account — login credentials, contact details, security questions — falls inside this policy. We control how that data is stored, who can access it and how long it is kept.
Payment records for bKash and Upay deposits processed through our platform are covered here. Once a transaction leaves our system to the payment provider's own infrastructure, that provider's privacy terms apply and sit outside our control.
Browsing behaviour on up 55 — pages visited, game categories opened, session duration — is collected by us and covered by this policy. We use this data to improve navigation and account experience, not to build advertising profiles for external sale.
Links to external sites, embedded content from game studios, and any tools not operated directly by up 55 are outside this policy's scope. Review the privacy terms of each third-party service separately before sharing information with them.
You have concrete options when it comes to your data on up 55. You can ask us to confirm what personal information we hold on your account, request a correction if any detail is wrong — your registered mobile number or email address, for example — and ask us to delete records where we have no continuing legal reason to hold them. These rights depend on the law that applies in your region, so the specific scope of what we can action varies. To exercise any of these, contact support through the routes listed on this page. We aim to acknowledge requests promptly and will tell you clearly if a request falls outside what we can fulfil given the applicable rules. Keep your account email accessible, as our responses go there first.
Ask support to confirm what personal data is held on your account. We will provide a summary of the categories of data and the purpose for which each is used, so you can see exactly what sits on file.
If your registered name, mobile number or email is incorrect, contact support with the right information. We update records once identity is confirmed through the verification step shown in your account settings.
If you are unsure how a specific piece of your data is being used — a bKash transaction record or a session log, for example — write to us through the support channel and we will explain the purpose and retention period.
Where there is no legal obligation to retain a record, you can request deletion. Support will confirm whether the request can be fulfilled under the rules that apply in your eligible region and notify you of the outcome.
If you have a question about how your data is handled, the quickest path is through the support channel visible in your signed-in account. We review privacy-related messages and respond through the contact method you have on file. Do not share your full payment credentials in any message — your account ID and registered email are enough for us to locate your records.
Open the chat widget in your signed-in account to raise a privacy question directly. This is the fastest way to reach us and keeps your query linked to your account record without sharing sensitive details over other channels.
Send a written privacy request to the support email address published in the Contact section of up 55. Include your registered account email so we can locate your records and respond to the right address.
The Help section inside your account lists published policy documents and common data questions. Check there first — if your question is not answered, use live chat or email to escalate to the support team directly.
We apply access controls, encrypted storage and session management to protect the data held on your up 55 account. Cookies are used to keep your session active across page loads and to remember your device so login is faster on return visits. You can manage cookie preferences through your browser settings, though disabling certain cookies may affect how account pages load on your device.
We use session cookies to maintain your login state and functional cookies to remember preferences like language and display settings. Analytics cookies help us understand which sections of the site you use most, so we can improve the account experience over time.
Access to your account data is restricted to authorised personnel on a need-to-know basis. Password storage uses one-way hashing, and we do not store full bKash or Upay account numbers in plain text anywhere on our systems.
Transaction records, including bKash deposit logs, are retained for the period required by applicable law in the jurisdictions where we operate. After account closure, we keep only the minimum records needed to meet legal obligations, then delete the rest.
When this policy changes in a material way, we post a notice in the account dashboard. Continuing to use up 55 after the notice date means you have seen the updated terms. You can always request the current version from support.
These are the privacy questions we hear most often. If yours is not here, reach out through the support routes listed above and we will respond to the contact method on your account.
We collect the details you submit at registration — name, email, mobile number — plus technical data like IP address and session timestamps that your device sends automatically. Payment method details entered during a bKash or Upay deposit are also recorded as part of the transaction log.
We share data only where necessary: to process your payment through bKash or Upay, to verify your account, or where required by a competent authority. We do not sell personal data. Any third party handling your data on our behalf is bound by terms consistent with this policy.
Contact support through live chat or the published support email on up 55. Provide your registered account email so we can locate your records. We will confirm the categories of data held and the purpose for each, as far as the applicable rules in your region allow.
Yes, where there is no legal obligation to retain a record, you can request deletion. Send the request to support with your account email. We will confirm whether the request can be fulfilled under the rules that apply in your eligible region and notify you of the outcome.
We use cookies to keep your session active, remember device preferences and understand site usage at an aggregate level. You can manage or block cookies through your browser settings, though doing so may affect how some account pages load, particularly on mobile.
We post a notice inside the account dashboard when material changes are made. Continuing to use up 55 after the notice date indicates you have seen the update. You can request a copy of the current policy version from support at any time through live chat or email.